client: Mariska Hargitay, "Inspired By. by Mariska Hargitay" 2007 - present
		This is the new line of t-shirts from Emmy award winning actress Mariska Hargitay on the NBC series, Law & Order: Special Victims Unit. (*new tee co. name coming soon)
We designed a nurturing online environment for mariska.com with her brand image, logo, character, animation, interactive content & merchandise. Mariska's website had 36,000 unique visitors in the first week, 6 X's pre launch. There were 475,000 more page views in the first week of the launch.